Pune : Monicka Vadera Poonawalla launched her jewellery retail venture, ‘House of MVJ’ in the heart of Koregaon Park on Friday, 6th October 2017. The pre-opening party witnessed many prominent names from Indian Politics like Shri Amar Singh, Shri Tej Pratap Yadav, Former President Pratibha Patil and many others. Celebrities from the Indian Television and Film industry like Raquesh Vashith, Sanjay Kapoor Kiara Advani and Rajiv Paul visited the store. Ekta Kapoor and Tanuj Garg, noted producer also graced the event with their presence. The who’s who of Pune were present for this pre-opening party. The launch was hosted by Channda Patil and Moushmi Zaveri Sanas.
Creativity & an inclination towards design and metal came easy to this gorgeous talented lady. Coming from a family of one of the biggest brass manufacturers & designers of their time in North India, Monicka Vadera Poonawalla had forayed into the field of design at a very young age. She has a Degree in Fashion from NIFT as well as studied Digital & Graphic Design overseas but her inclination towards brass came when she ventured into creative artificial & accessory design for a family business in Delhi. She has not stopped ever since, took it up professionally as an exporter and thus recently ventured into retail with her brainchild House of MVJ which refers to Monika Vadera Jewelry.
Monicka has made her own mark socially as well as in the jewellery world by designing some stunning bespoke pieces for both sexes for export as well as the political & business elite. Her inspiration comes from bold architecture as well as mythology mixed with organic elements.Her jewelry isn’t for the faint hearted as every piece exudes eclectic style, statement and individuality for the wearer. We can safely refer to it as ‘Wearable Art’.
Speaking on the launch Monicka said, ‘I am immensely elated about my new venture here in pune. My jewellery reflects the finest of Indian craftsmanship & amalgamates modern aesthetic. These carefully crafted pieces & ability to personalize every piece would be a perfect accessory for today's men & women, enhancing their individual style quotient. I am grateful to all our friends who especially came down for my big day.’
House of MVJ will house her high-street pretty collection as well as exclusive couture pieces. There will also be a section dedicated to men. Her brand is also housed at the top multi brand stores across the country. Her pieces are all immaculately designed and created by Monika and handcrafted by Indian artisans in brass & silver embedded with semi precious gemstones and pearls.
